MARKETING PLAN AND BUDGET TEMPLATE HOW TO

Now that you’ve laid the groundwork with your business plan, it’s time to identify your general marketing goals for your real estate business.

MARKETING PLAN AND BUDGET TEMPLATE HOW TO

Start by reading our guide, How to Write a Real Estate Business Plan, and download the free business plan template to get off to the right start. It can be a simple process with the right resources and tools, and it is a vital step to creating a successful real estate agent marketing plan. If you have not yet written a business plan and calculated your income goal, don’t hesitate. By understanding your goals and progress, you’ll be able to make plans more accurately that move the needle and help you reach and surpass your goals. On the other hand, if you’ve been in the industry for several years, review your previous year’s goals to understand which strategies were successful, which goals you achieved, and the goals to adjust for the upcoming year. This will give you an idea of how to plan your goals while being realistic to the industry standards for first-year real estate agents. Ask a mentor or colleague for insight about their first year in real estate and their progress in closing deals, marketing, and generating leads. If you are new to the real estate industry, setting initial goals may seem difficult because you have no past experience or data to refer to.

Set times to measure progress, revisit, and adjust your plan.

Specific and measurable goals for your real estate business.Strengths, weaknesses, opportunities, and threats (SWOT) analysis.Mission statement (e.g., Keller Williams Realty Inc.’s mission is to “empower communities where everyone belongs, and anyone can thrive”).Other than monetary goals, your business plan should include the following components:

Marketing plan and budget template